Skip to main content

​
Overview

TopCalls automates lead qualification and follow-up calls for consented contacts. AI agents handle initial conversations, qualify interest, and route qualified prospects to your sales team.

Qualify Leads Faster

Automatically qualify inbound and warm leads before they reach your sales team. Focus on high-intent prospects.

Book Meetings

AI agents book meetings directly into your calendar. No back-and-forth emails.

Scale Without Hiring

Handle more qualification calls without adding headcount.

Compliance Built In

Compliance tooling to help honor local calling laws (TCPA/TSR/DNC). For consented contacts only.

​
How It Works

1

1. Consented Lead List

Upload your lead list with contact info and consent verification. All contacts must have opted in or have an existing business relationship where required.
2

2. AI Qualification Calls

Your AI agent calls each lead, introduces your product, and qualifies interest while respecting opt-out requests.
3

3. Qualification

AI asks qualifying questions and determines fit.
4

4. Next Steps

Qualified leads: Book a demo or schedule a follow-up. Not interested: Thank them and end gracefully. Opt-out requested: Immediately honor the request.
5

5. CRM Integration

All interactions are logged with call recordings and transcripts via webhooks.

​
Example Implementation

Compliance Notice: This use case is for consented contacts only. Ensure all contacts have opted in or have an existing business relationship. Always honor opt-out requests immediately. Customers are responsible for compliance with local calling laws.

​
Create a Qualification Call

{
  "phone_number": "+14155551234",
  "instructions": "You are Alex, a sales development representative. Your goal is to qualify {{company_name}} as a potential customer and book a demo if they're interested. Be friendly, professional, and consultative. Ask about their current solution and pain points. If not interested, thank them and end gracefully. If they request to be removed from the call list, immediately honor that request.",
  "first_sentence": "Hi {{name}}, this is Alex from our team. I'm reaching out because {{company_name}} might benefit from our platform.",
  "voice": "alloy",
  "mode": "realtime",
  "temperature": 0.8,
  "request_data": {
    "name": "John Smith",
    "company_name": "Acme Corp",
    "title": "VP of Operations"
  },
  "webhook_url": "https://your-app.com/webhooks/sales"
}

​
Handle Webhooks

app.post('/webhooks/sales', async (req, res) => {
  res.status(200).json({ received: true });

  const call = req.body;

  await crm.updateLead(call.metadata.lead_id, {
    lastCallDate: call.end_at,
    callDuration: call.duration,
    callOutcome: call.call_summary,
    recordingUrl: call.recording_url,
    transcript: call.transcript
  });

  const isQualified = call.call_summary.includes('interested') ||
                     call.call_summary.includes('demo scheduled');

  if (isQualified) {
    await crm.updateLeadStatus(call.metadata.lead_id, 'qualified');
    await notifySalesTeam(call);
  }
});

​
Best Practices

​
Do This

  • Verify consent: Only call contacts who have opted in where required
  • Honor opt-outs: Immediately remove contacts who request it
  • Personalize: Use company name, contact name, and relevant context
  • Be consultative: Focus on solving problems, not hard selling
  • Book meetings: Make it easy to schedule next steps
  • Document compliance: Maintain records of consent and opt-out requests

​
Avoid This

  • Call without consent: Never call contacts who haven’t opted in where required
  • Ignore opt-outs: Always honor do-not-call requests immediately
  • Be pushy: Don’t pressure uninterested leads
  • Skip qualification: Always qualify before booking meetings

​
Next Steps

Campaign Management

Scale your outreach with campaigns.

Function Calling

Integrate with your CRM and calendar systems.